Shopify rebuild proposal (Package 1 core). Four-country geo is additive and selectable as Package 2 - not included in Package 1. Prepared for Evan Johnson and Tim Holman to take to Cellife.
Cellife lives on Shopify today (supplements + rapid testing, "The fountain of you"). The August reskin path and Tim's rebuild ballpark brought us here: a design-led Shopify rebuild that keeps the platform, clears theme debt, and leaves room for multi-market growth without forcing geo into the core build.
Stay on Shopify. No migration risk, no platform swap. Rebuild templates and theme architecture so catalogue, checkout, and apps stay native while the front end matches the brand Pangea is preparing.
Pangea supplies all branding and marketing copy. Ven does not invent Cellife brand assets, tone, or campaign language. Design-led build consumes Pangea-ready assets at kickoff.
Live catalogue is ~30 published products. Package 1 matches that current range with practical headroom for the live ~30 SKUs - not a 100-SKU allowance. Material catalogue growth beyond the live range is a variation / separate quote.
What Package 1 includes - the core Shopify rebuild. Geo is not in this package.
Fixed Package 1. Design-led rebuild on Shopify, ecom templates, QA, and launch handover. Branding and copy from Pangea. Catalog scoped to the live ~30 products.
Package 1 fixed fee: 90 hrs × $135/hr = $12,150 ex GST. Complimentary / merged rows show absorbed templates without inventing free work.
| Template | Type | Design | Frontend | Backend | Total Hrs | Cost + GST |
|---|---|---|---|---|---|---|
| Home | Category 1 | 8 | 7 | 5 | 20 | $2,700 |
| Collection | Category 1 | 5 | 5 | 4 | 14 | $1,890 |
| Product | Category 1 | 6 | 6 | 5 | 17 | $2,295 |
| Cart / Checkout UX | Category 2 | 3 | 4 | 3 | 10 | $1,350 |
| Content pages | Category 2 | 4 | 3 | 2 | 9 | $1,215 |
| Global / Nav / Theme | Category 1 | 4 | 4 | 3 | 11 | $1,485 |
| QA / Launch handover | Category 2 | 1 | 2 | 6 | 9 | $1,215 |
| Search results | Combined | - | - | - | 0 | Merged |
| Blog single | Category 3 | - | - | - | 0 | Complimentary |
| Account / Policy | Combined | - | - | - | 0 | Merged |
| Package 1 total · 90 hrs × $135 | 90 | $12,150 | ||||
What Package 2 includes - four-country geo only. Clearly additive to Package 1; not bundled into the rebuild. Choose Tier A or Tier B once countries and languages are confirmed with Cellife.
No single forced total. Package 1 stands alone. Geo and SEO/GEO launch are optional add-ons at the same partner rate.
Indicative monthly stack once the rebuild is live. Shopify hosts the storefront (not on Ven servers). Maintenance and SEO/GEO from the Ven service list at partner-facing indicative rates.
Updates, monitoring, and light support.
Faster response and deeper ongoing care.
Indicative SEO management retainer.
Indicative generative-engine / GEO retainer.
Indicative combined SEO/GEO ladder.
Ads (Google / Meta) available from $1,800 / mo each if required later - not required for rebuild kickoff.
A few recent websites we have launched. All custom-designed and developed by Ven.
Confirm Package 1, choose Package 2 if needed, and we move to agreement and instalments.
Confirm scope. Package 1 core; select Package 2 Tier A or B if geo is in; add SEO/GEO launch if wanted.
Agreement + instalments. We issue a formal agreement and structure payment (typically over 3 instalments).
Pangea asset readiness. Branding and copy from Pangea before design starts - Ven does not invent Cellife brand assets.
Confirm countries / languages for Package 2 before geo scheduling. Kickoff; first concepts within 5 business days.
Contact: james@ven.com.au